Born in Bali

Born out of the travels of designer Luiza Chang, Lulu Yasmine embodies the spirit of exploration, as we celebrate the beauty the world has to offer, and that of each woman who wears our clothes. There is inspiration to be found in the ecosystems we surround ourselves with each day, and in the gifts of unfamiliar cultures and exotic environments. Lulu Yasmine lives where those two worlds meet.

Travel is inspiration, and allows us to question, grow, and strengthen our identities. This influence is visible in every piece of Lulu Yasmine clothing. Just as no two people share the same voyage through life, no two pieces of Lulu Yasmine clothing are quite the same. Born at the intersection of your journey and ours, we use traditional Balinese handcrafted techniques to create pieces as unique as you are. When you wear Lulu Yasmine while wandering your hometown, or on an international adventure, Lulu Yasmine clothes bring the gifts of travel anywhere they are worn. These gifts empower you not only to bring new style into your life, but to celebrate, build and inspire a community around you that will inspire future adventures – styled for where you’re going, from where we’ve been.

While our inspiration is global, the spirit Bali is hand stitched into each piece of clothing we craft. The island is a canvas on which we have brought together inspiration from our many travels, and the essence of our home is among the adventures we send to yours. Beyond the daily visual inspiration we draw from our island paradise, and the spiritual effect this environment has on us as we create, we owe the uniqueness of each line and piece to the Balinese techniques used to create them. These techniques include screenprinting, beading, lacemaking, and local dyeing. One of our flagship techniques, kerawang, is a uniquely Indonesian form of embroidery that uses intricate threads and negative space to create patterns in cloth. Our artisans hand make each item of clothing using local techniques, ensuring a unique piece for each woman. The beauty created by our artisans and of the environment around us, also helps us to be conscious of the influence we have on our world just as it influences us. We are blessed to see the world from this view and to share it with you. 

Each piece of Lulu Yasmine clothing is handcrafted in Bali, and at the core of this handcraft are traditional Balinese techniques. One such technique is screen printing, which can be viewed in all of our collections. This handmade printing technique uses a stencil, based on drawings we create in our workshop, and a mesh screen to transfer thicker layers of ink than traditional printing, allowing us to create vibrant detailed prints. Because it is printed by hand, each yard of fabric is slightly different, ensuring that your piece is unique to you. Another technique you’ll frequently see is embellishment art, like hand-embroidered beading, frequently seen in traditional dresses worn by Balinese women in ritual ceremonies. The patterns themselves are hand-drawn, and then hand stitched by local artisans. One technique our clothes have become known for is our use of kerawang embroidery. Passed down since the 17th century, kerawang begins with a pattern drawn on paper. Then, layers of thread are removed from fabric, creating a lace-like pattern that mirrors the one drawn on paper. Requiring extreme attention to detail, this technique perfectly embodies the precision with which we craft all of our clothes.