Born in BaliDiscover our Journey
Born out of the travels of designer Luiza Chang, Lulu Yasmine embodies the spirit of exploration, as we celebrate the beauty the world has to offer, and that of each woman who wears our clothes. There is inspiration to be found in the ecosystems we surround ourselves with each day, and in the gifts of unfamiliar cultures and exotic environments. Lulu Yasmine lives where those two worlds meet.
Travel is inspiration, and allows us to question, grow, and strengthen our identities. This influence is visible in every piece of Lulu Yasmine clothing. Just as no two people share the same voyage through life, no two pieces of Lulu Yasmine clothing are quite the same. Born at the intersection of your journey and ours, we use traditional Balinese handcrafted techniques to create pieces as unique as you are. When you wear Lulu Yasmine while wandering your hometown, or on an international adventure, Lulu Yasmine clothes bring the gifts of travel anywhere they are worn. These gifts empower you not only to bring new style into your life, but to celebrate, build and inspire a community around you that will inspire future adventures – styled for where you’re going, from where we’ve been.
Born in Bali
While our inspiration is global, the spirit Bali is hand stitched into each piece of clothing we craft. The island is a canvas on which we have brought together inspiration from our many travels, and the essence of our home is among the adventures we send to yours. Beyond the daily visual inspiration we draw from our island paradise, and the spiritual effect this environment has on us as we create, we owe the uniqueness of each line and piece to the Balinese techniques used to create them. These techniques include screenprinting, beading, lacemaking, and local dyeing. One of our flagship techniques, kerawang, is a uniquely Indonesian form of embroidery that uses intricate threads and negative space to create patterns in cloth. Our artisans hand make each item of clothing using local techniques, ensuring a unique piece for each woman. The beauty created by our artisans and of the environment around us, also helps us to be conscious of the influence we have on our world just as it influences us. We are blessed to see the world from this view and to share it with you.
Luiza Chang is the heart of the Lulu Yasmine brand – the creative mind behind everything we produce. Born in São Paulo, Brazil of Chinese heritage, and having lived in many European countries before finding her home in Bali, Luiza is truly a woman of the world. A talent without parallel, Luiza gives life to the inspiration brought to her by world travel. She maintains a close relationship with her production team, and speaks with unmistakable admiration for their talent. Always a picture of grace and humility, Luiza speaks with gratitude about the Balinese community that embraced her, and of the culture that is so close to her heart. She views the world as connected, and this comes across clearly in her clothes through her commitment to quality, and the apparent effortlessness through which she blends worldwide inspiration with European style with Balinese techniques. A woman who inspires through her ceaseless quest for inspiration, she truly embodies her own philosophy that beauty is born of authenticity.
Handmade with Traditional Techniques
Each piece of Lulu Yasmine clothing is handcrafted in Bali, and at the core of this handcraft are traditional Balinese techniques. One such technique is screen printing, which can be viewed in all of our collections. This handmade printing technique uses a stencil, based on drawings we create in our workshop, and a mesh screen to transfer thicker layers of ink than traditional printing, allowing us to create vibrant detailed prints. Because it is printed by hand, each yard of fabric is slightly different, ensuring that your piece is unique to you. Another technique you’ll frequently see is embellishment art, like hand-embroidered beading, frequently seen in traditional dresses worn by Balinese women in ritual ceremonies. The patterns themselves are hand-drawn, and then hand stitched by local artisans. One technique our clothes have become known for is our use of kerawang embroidery. Passed down since the 17th century, kerawang begins with a pattern drawn on paper. Then, layers of thread are removed from fabric, creating a lace-like pattern that mirrors the one drawn on paper. Requiring extreme attention to detail, this technique perfectly embodies the precision with which we craft all of our clothes.
Strength in Femininity
While we strive to create beauty ourselves, we also believe that each woman being her true self is what truly makes her beautiful. Our clothes are simply there to complement that inherent grace. Lulu Yasmine clothes, and Luiza’s journey, prove what power there is in embracing beauty, which has frequently, and incorrectly, been viewed as a weakness. Our brand of feminism is about reclaiming femininity and the strength that comes with it. Styled with elegant silhouettes and delicate details, these clothes don’t just empower you – they give you the tools to empower yourself. The limited production of all Lulu Yasmine clothes - along with the uniqueness of each piece - allows you to create your own brand of feminine strength. Beauty is a form of self expression, support for your goals, and a tool to disarm any who would doubt you.
Consciousness + Responsibility
At the core of our business is gratitude to the community that crafts our clothes, and the environment, both local and global, that supports it. From the beginning of Lulu Yasmine, we’ve found that ethical choices have always been the ones that make the most sense for our business. From empowering local women and artisans, to using sustainable packaging and production techniques, we commit to continuing the practices that have naturally evolved as our brand has grown that allow us to respect and support the world has always supported us.